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“ECHO played a key role in educating Minnesota’s diverse communities about the first-ever nationwide test of the Emergency Alert System (EAS). Ensuring that the public understood the importance of the test and did not become alarmed required a major public awareness campaign. ECHO and the Minnesota Broadcasters Association collaborated to produce a series of radio and TV Public Service Announcements (PSAs) in a variety of languages. As a result, Minnesotan’s were well informed and well prepared on test day.”