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Explore Make Money Work, a project designed to build bridges between various cultural communities and the banking/finance world.

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As part of the AARP Twin Cities multilingual fraud education DVD project we identified the CLUES Wellness expo as an opportunity to distribute the DVD to Spanish-speaking people. We employed Cecilia, a Latina cultural ambassador from ECHO to work at our booth. It was remarkable to watch her personally connect with the audience linguistically and culturally.  She influenced people to take all the items from our booth and we had lots of laughs. Employing cultural ambassadors is a strategy we are considering as part of an overall effort to boost volunteerism with different cultural groups.